Are You Tired Of All The Hype?
I’ve given great consideration over the last few weeks to the enormous, outrageous amount of marketing hype on the Internet. It seems like it grows more insane by the day. This made me wonder…are you tired of all the hype?
If you’ve ever Googled a specific subject, looking for quality information, chances are you ended up with a ton of links to landing pages and web sites. And all these pages probably did nothing more than deliver you a lot of wild over-stuffed promises that prompted you to click a button and quickly purchase their information product (e-book, special report, video package, etc.).
After you made the purchase, opened the file and began consuming the pricey information, were you thoroughly disappointed and disgusted? Did you feel like you’d just succumbed to temptation of the highest form on the Internet–”hype prostitution”?
I know this sounds harsh, but I’m beginning to grow more and more disheartened by some of the bloated sales letters online that promise to hand you the answers to all the problems in your world on a silver platter, then take your money in exchange for, well…pardon the expression…crap.
I’ve blogged about this subject before, but I’ll restate my case again. There are many quality info products out there. There are lots of credible authors, providing good information for public consumption. So how do these esteemed sources of genuinely “meaty” information become drowned in a sea of all the other “stuff?”
Maybe it’s just me. Maybe I’m the only person who’s ever been duped into making a purchase online, only to realize that the writer obviously put much more time and thought into writing the sales letter than the product itself.
I don’t know about you, but I’m really tired of all the hype. I’ve reached a point where a long sales letter has turned into a huge CAUTION sign for me. In fact, I’m willing to wager that I’d be much more likely to make a purchase just by reading a single paragraph that is filled with nothing but truth and honesty, than three pages worth of hype and marketing lingo that promises but can never deliver.
Are you providing a quality product, or just delivering a boat-load of marketing hype?
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